CMNS 444 (Media Relations) – Exhibition Creation
Grade weight:
35%
The purpose of this assignment is to demonstrate your mastery of the course material through the development of a media coverage plan for a one-time event for your organization. If you do not currently work for an organization, prepare a media coverage plan for the last organization for which you worked. If neither situation applies to you, speak to your tutor.
Length: approximately 3,000 words
Your media coverage plan must include the following elements, as discussed in Chapter 6 of the text:
- The goal(s) for the media plan
- The key message(s)
- Your target audience
- The best media to reach the audience
- Your approach to these media
- Your strategies for the interview
- Analysis of coverage received
- Evaluation of your media plan
First, take notes on the aspects of the one-time event as specified above (draft). You will then use an exhibition tool from the tool cupboard to demonstrate visually how the elements relate to one another and how/why your approach will be effective. Note that the exhibition creation tool will allow you to customize the appearance and layout of your exhibition and also allow you to include images and other forms of media – you are encouraged to take advantage of all of these options. You will submit your exhibition to your tutor for evaluation.
For this assignment, you will:
- Identify and research your chosen topic; relate the issue chosen to relevant course concepts from chapters 6 and 7.
- Using a visualization tool focused on exhibition creation found in the e-lab’s Virtual Tool Cupboard (e.g. Omeka), build an exhibition that demonstrates the relationships that exist between and among the context and content that you have generated above as well as pertinent course concepts. If you would like to work with a visualization concept-mapping tool that is not included in the Virtual Tool Cupboard, please discuss with your tutor.
- Create an exhibition of roughly 3,000 words that clearly presents the issue, the recommendations and how these relate to pertinent course concepts.
A recommended methodology is presented below as well as a marking rubric that will be used to evaluate your work. Your finished exhibition should be roughly 3,000 words in length. Note that APA or MLA formatting or a system of footnotes (depending on what the exhibition creation allows) should be used consistently throughout your essay to acknowledge the source of the material included; please advise your tutor if you require guidance or resources for citation. Note that the Purdue University On-Line Writing Lab (OWL) offers current information on both styles of academic formatting, which could be of great use to you: http://owl.english.purdue.edu/. The Athabasca University WriteSite also presents useful tools and information on academic writing and formatting: http://www2.athabascau.ca/services/write-site/.
Methodology:
1 – Researching
In a draft format and following the guidelines specified above, research the issue chosen as it relates to the elements specified above (chapter 6 of the text). Relate these aspects of the issue to pertinent course materials; this content forms the draft of your exhibition.
2 – Establishing Relationships Between/Among Elements
Once significant concepts and events have been identified, decide how each element relates to the other; consider how concepts and events are connected. How could you present the relationships between these ideas visually within your exhibition?
3 – The Visualization Tool – Exhibition Creation
Familiarize yourself with an on-line visualization tool focused on exhibition creation, such as Omeka included in the e-lab Virtual Tool Cupboard. Review instructional material and tutorials included on the tool’s website. Build your own exhibition based on the elements and relationships established above. Format your exhibition to ensure that information sources are acknowledged with in-text references that appear in an accepted format/style.
Evaluation:
The following rubric will be used to evaluate your submission. Please read the criteria before beginning the assignment and refer back to it as you work on your paper to make sure that assignment expectations are being met.
|
Criterion |
A Range |
B Range 70 – 79% |
C Range 60 – 69% |
F Range 0 – 59% |
|
Content |
Relevance - demonstrates thorough understanding of course concepts by presenting the most appropriate information for inclusion within the exhibition
- demonstrates thorough understanding of the relationships bewteen/among the elements chosen |
demonstrates considerable understanding of course concepts by presenting highly appropriate information for inclusion within the exhibition
- demonstrates considerable understanding of the relationships bewteen/among the elements chosen |
- demonstrates general understanding of course concepts by presenting appropriate information for inclusion within the exhibition
- demonstrates general understanding of the relationships bewteen/among the elements chosen |
- demonstrates limited understanding of course concepts by presenting some appropriate information for inclusion within the exhibition
- demonstrates limited understanding of the relationships bewteen/among the elements chosen |
|
Reasoning |
Definition and precision of terms - shows thorough understanding of the relationship between the context, content and analysis
Use of evidence - offers pertinent arguments to justify response, draws from a variety of course materials; demonstrates a subtle understanding of relationships between ideas |
- shows considerable understanding of the relationship between the context, content and analysis
- offers pertinent arguments to justify response, draws from course materials |
- shows some understanding of the relationship between the context, content and analysis
- offers some arguments to justify response, draws from a limited selection of course materials |
- shows limited understanding of the relationship between the context, content and analysis
- offers few arguments to justify response |
|
Organization |
Logical consistency - follows all recommended writing guidelines as set forth in the Student Manual, follows an appropriate academic style rigorously (APA or MLA)
- exhibition demonstrates visually relationships between ideas in a highly effective manner |
- follows most recommended writing guidelines as set forth in the Student Manual, follows an appropriate academic style consistently (APA or MLA)
- exhibition demonstrates visually relationships between ideas in an effective manner
|
- follows some of the recommended writing guidelines as set forth in the Student Manual, follows an appropriate academic style (APA or MLA)
- exhibition demonstrates visually relationships between ideas in a generally effective manner |
- follows few of the recommended writing guidelines as set forth in the Student Manual, and fails to use an appropriate academic style (APA or MLA)
- exhibition does not demonstrate visually relationships between ideas presented |
|
Research Skills |
Accuracy and variety of information - demonstrates a high degree of research ability: includes a wide variety of course concepts
|
- demonstrates research abilities: applies a variety of course concepts |
- demonstrates some degree of research ability: applies some course concepts |
- demonstrates little research ability: applies few course concepts |
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